5 reasons why your business needs a social media manager

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This is post is a bit of a plug for me because I got bills.

But also, this is something that has really been annoying me lately. I saw this advert for something (I can’t remember what it was but was most likely crappy) which featured a social media manager and it was basically a middle aged woman looking at cat videos on YouTube and laughing to herself alone in a corner.

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As vagely insulting as this is, it also makes me wonder whether people really know what social media experts actually DO. You tell someone that part of your job is going on Facebook and Twitter for a bit and no one seems to take you seriously. The truth is though, that whether you’re a business owner, writer, blogger, YouTuber, politician or budding celeb, you really need someone who knows what they’re doing to make sure that you’re getting the most out of your online presence.

Here are 5 reasons why you should defo hire someone (me) to be your social media manager:

Social media is important 

If you think that social media is irrelevant to your business or you think you won’t really need it, think again. You would be surprised at the wide range of people who use different social media platforms and that some sites are more appealing to different target audiences than others. Seeing as most social media accounts are free to set up and maintain, you’re really not losing out by creating a username and password, even if it isn’t that account doesn’t end up being your biggest online presence. Websites are all well and good, but if customers can’t find you on Twitter or Pinterest, they might be less likely to put their trust in you.

There’s more to it than you might think

Yes, it’s true, almost anyone can set up a Twitter account, draft a tweet and publish it. What a lot of people don’t realise though, is that making effective use of social media accounts for business definitely includes more than just retweeting a couple of pictures of cute puppies. Social media managers will always have a talent for writing, great organisation and planning skills, creativity, an indepth knowledge of their field including the ins and outs of marketing and advertising, relevant qualifications and most importantly, lots of experience working with a range of different brands. All of these qualities are really important if you’re running social media for business.

They have a lot of cool stuff 

As well as having all the mental tools to be able to do the job, social media pros also usually have subscriptions to loads of cool paid software and apps that will help them do their job effectively and professionally. When you hire someone to run your social, they’ll be able to add your accounts to all of these cool and useful tools at no additional monthly cost to you, but with all the benefits of the services they provide, as well as someone who knows how to use them. Bonus.

It’s one less thing for you to do

Running a business, whether physically or online is time consuming. It’s not so much of a job as it is a passion, a lifestyle choice, a dream, a goal. With your social media taken care of, that’s one less thing for you to worry about and you can go back to doing what you’re best at and building your business safe in the knowledge that your internet presence is always continuing to grow.

It’s always worthwhile

As I said before, it costs nothing to set up a Twitter or Facebook account and get going, so you don’t really have anything to lose. In most cases, more followers, more high quality shared content and therefore more engagement means an increase of awareness, reputation and sales. With one-on-one freelance support, it means you and your social media manager can work together to create the perfect social strategy for you.

If you think you probably do need someone to help you out with your Twitter, Facebook, Instagram, Pinterest, YouTube, or other social media account, check out my Hire Me and About Me pages and feel free to drop me an email!



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